A motorcycle is their canvas: Royal Enfield concludes Art of Motorcycling season 2
With over 15,000 entries, a 50% jump from the first year, Royal Enfield has just wrapped up the second edition of the Art of Motorcycling.
For a majority of Indians, a two-wheeler is a vehicle for getting from point A to point B. For many others, it is an aspiration. For some, it is the expression.
This ‘expression’ is what Royal Enfield wanted to capture when it launched the Art of Motorcycling campaign on August 12, 2020 – to provide riders and creators with a platform to express their love for motorcycling through creative artwork.
The motorcycle manufacturer has just concluded the second edition of the Art of Motorcycling. “With over 15,000 signups, a 50% jump from the first year, the brand has seen phenomenal traction towards the initiative. The winners were chosen by renowned members of the judging panel – fashion designers Shantanu and Nikhil, illustrator Vimal Chandran and photographer Bobby Joshi – and the Royal Enfield community,” Royal Enfield said in a statement.
The top three winners this year are Harsh Namdeo (from Bina, Madhya Pradesh), Ekant Singh (Noida) and Gautam Gajbar (Mumbai) who will co-create a capsule range with Royal Enfield. The next three ranking holders – Prashant Singh (New Delhi), Abhirath NC (Kerala) and Prathamesh Rumaji Shedge (Mumbai) – will complete an internship with Royal Enfield’s design teams.
Puneet Sood, Country Business Manager, North and West India, Nepal, Bhutan, and Global Director, Apparel Business, said, “Our motorcycles have been the perfect backdrop for customisation. The genesis of Art of Motorcycling was to celebrate the philosophy of exploration and motorcycling through the prism of art. We are very pleased to note that eight out of 10 participants were not Royal Enfield owners and the majority ownership came from small towns.
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