Apple and Olivia Rodrigo encourage iPad creativity on TikTok
Apple has partnered with musician Olivia Rodrigo and several digital illustrators to inspire artists on TikTok. A series of videos posted to the Apple account include the iPad, Apple Pencil, and the Procreate app.
Inspired by Olivia Rodrigo’s track “Brutal”, TikTok fans are encouraged to create their own #BrutalMasks. Apple worked with artists such as Braeden O’Brien, Designical, and fiona_art to create tutorials. The videos follow a format similar to the Today at Apple online sessions, where viewers are taken step-by-step through the creation process and invited to share their work.
The TikTok campaign offers the FacePaint feature in Procreate, which allows you to create and save artwork that appears on your face in real time. Procreate is also highlighting the #MadeOniPad campaign on its Instagram page.
Apple made iPad creativity more accessible to more audiences this year with Today at Apple sessions on YouTube and Remix sessions in GarageBand featuring Lady Gaga and Dua Lipa. The #BrutalMasks projector is Apple’s first foray into educational content on TikTok.
Rodrigo also posted a video promoting the campaign on his own TikTok account:
Go to Apple’s account on TikTok to see all of the videos in the series.
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