Atif is the most streamed Pakistani artist on Spotify internationally
Nearly a year ago, Spotify, the world’s most popular streaming platform, entered the Pakistani market with a commitment to help local artists reach new fans and build careers, both in country and abroad, thanks to its tools and functionalities which allow the discovery of artists. 365 days later, Spotify celebrates its first anniversary by unveiling how Pakistani music is being discovered and enjoyed around the world.
Pakistani artists have found a global stage
According to data from Spotify, more than 19,590 songs have been added to the platform by creators in Pakistan over the past year. Among the 184 markets, with 406 million listeners worldwide in which Spotify operates, the top countries listening to Pakistani music are India, the United States and the United Kingdom.
Spotify data also revealed who are the most streamed Pakistani artists outside the country. Atif Aslam has become the most listened to Pakistani artist abroad, with his hits Kadi Te Has Bol with Velo Sound Station, Jeena Jeena (Badlapur) and Tere Sang Yaara ranking in the top 10 most listened songs of Pakistan abroad.
Acclaimed Pakistani singer Rahat Fateh Ali Khan was the second most streamed Pakistani artist overseas, and his uncle, the legendary Qawwali maestro, Nusrat Fateh Ali Khan came third. Momina Mustehsan took fourth place and Bilal Saeed came fifth.
Baari by Bilal Saeed and Momina Mustehsan, the ultimate love song for millions of listeners, won first place as the most listened to local song abroad. The power duo made another appearance with Uchiyaan Deewaraan in fourth place, and Momina Mustehsan came in ninth place with Adnan Dhool in Awari. Plus, hits from rap duo Young Stunners Guman, Do not worry with Rap Demon and Afsanay came third, seventh and eighth respectively.
Local genres are exported around the world
Pakistani music crossing borders has had another notable moment in the past year, with 11% of the Pakistani indie genre airing in the US, seeing growth of more than 150% globally in the past year. . Additionally, Pakistani Electronic is gaining momentum locally and internationally, with 23% of the genre streamed in the US, Canada, UK and Germany, paving the way for a 223% increase in global streams. since the launch of Spotify.
Talking about how things have changed for him since Spotify entered the local scene, Turhan James, a Pakistani electronic music producer, said, “I’m so happy to see my music being heard so much since the launch of Spotify in Pakistan. Personally, I think it was a complete game-changer for our music industry. The platform gave artists the opportunity to showcase their work to millions of people, not just in Pakistan but around the world, while giving listeners the ability to consume music they would never encounter. It’s been a blessing!”
Local hip-hop was also among the most popular genres overseas. More than 63% of the genre’s streams came from outside the country and saw a growth in global streams of nearly 70%.
Spotify Streaming Trends in Pakistan February 2021-February 2022:
Top Local Artists Streamed Outside Pakistan:
1. Atif Aslam
2. Rahat Fateh Ali Khan
3. Nusrat Fateh Ali Khan
4. Momina Mustehsan
5. Bilal Said
6. Shafqat Amanat Ali
7. Talha Anjoum
8. Talha Yunus
9. Asim Azhar
10. Young stunners
Pakistan’s Best Songs Streamed Abroad:
1. Baari- Bilal Said, Momina Mustehsan
2. Pehli Dafa – Atif Aslam, Shiraz Uppal
3. Guman – Young stunners
4. Uchiyaan Deewaraan -Bilal Said, Momina Mustehsan
5. Kadi Te Has Bol – Atif Aslam, Velo Sound Station
6. Jeena Jeena (Badlapur)- Atif Aslam
7. Do not worry – Rap demon, young stunners
8. Afsanay – Young stunners
9. Awari – Adnan Dhool, Momina Mustehsan
ten. Tere Sang Yaara -Atif Aslam
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