It’s ringing ’10:35′ for music icons Tiesto and Tate McRae at Atlantis The Royal
Tate McRae backstage at Dubai’s latest ultra-luxury icon, Atlantis The Royal hotel, filming the music video for new song ’10:35′.
Mohammad Yusuf, Feature Writer
Grammy-winning international icon and RIAA platinum-certified Tiesto has teamed up with multi-platinum singer/songwriter Tate McRae and Dubai’s new ultra-luxury resort, Atlantis The Royal, to create the spectacular new single “10:35 “. The track is joined by a concept music video and which will premiere on MTV Live, MTVU, MTV Biggest Pop and Paramount Times Square Billboards. The visual is highlighted by a performance by Tiesto and McRae throughout the Atlantis The Royal resort, with the Dubai skyline as a shimmering backdrop.
“10:35” is inspired by and encapsulates the essence and energy of Atlantis The Royal, Dubai’s new skyline icon and perhaps the world’s most luxurious resort. When first introduced to the architectural plans for the retreat, Tiesto focused on the duality of the daytime experience of luxury versus the spirit of possibility and excitement of night.
The juxtaposition fueled the idea of the time when day turns to night and that experience changes – hence “10:35”. McRae, who spent time growing up in the Middle East, proved a perfect match; his voice aims to provide the perfect complement to the Atlantis The Royal brand. “I am very pleased to partner with this new iconic property,” Tiesto said. “Tate and I wanted to create a song that captures the energy of an experience at Atlantis The Royal, and I’m proud to say that the feeling of 10:35 and this property are both contagious! So excited for the world to hear it finally.
“I am pleased to announce that I am partnering with the Atlantis The Royal property in Dubai with Tiesto,” said McRae. “It’s always exciting to branch out and work with different brands and artists. The music video is unlike anything I’ve seen before, and the hotel is just unreal. “We are beyond thrilled that Tiesto, a music icon, and Tate McRae – one of today’s hottest stars, have joined forces to create this amazing track to celebrate Atlantis The Royal,” said said Tim Kelly, Managing Director of Atlantis Dubai.
“10:35 completely captures the vibe and energy of the resort and expresses the unparalleled day and night experience we have to offer. Shooting the music video at the resort is a way for us to tease our guests and demonstrate the unparalleled luxury promised by Atlantis The Royal ahead of the Grand Reveal in January.
“The entire team at Atlantis The Royal has been a pleasure working with her throughout this campaign and Atlantic Records couldn’t be more grateful for their partnership,” said Jonathan Feldman, Senior Vice President of Brand Partnerships. and sports marketing, Atlantic Records.
“Tiesto and Tate McRae have created such an amazing song that fits perfectly with the property. From start to finish, the stars aligned on it and we’re thrilled with the launch of ’10:35′. The DJ and producer Tiesto is the only artist to ever hold the titles of “The Greatest DJ of All Time” thanks to Mixmag, and “DJ No. 1” according to Rolling Stone.
From his underground dance floor bangers to his high-profile Las Vegas residency and worldwide crossover success, he can claim to have created the blueprint that defines what it means to be a superstar in today’s dance music world. today. With over 36 million albums sold, over 10 billion cumulative streams and a social platform with an audience of over 30 million fans worldwide, he continues to revolutionize the dance music landscape.
Tiesto’s debut single upon signing to Atlantic Records, 2020’s “The Business,” has topped airplay and charts worldwide since its 2020 release, reaching No. 1 on US Dance Radio while garnering over 1.6 billion streams worldwide to date. “Don’t Be Shy” with Karol G followed in 2021, marking Karol G’s first-ever English-language song and first Latin artist collaboration for Tiesto.
The historic track currently has over 867 million streams, over 1.2 million TikTok creations and video views exceeding 290 million. The third single from Tiesto’s album on Atlantic Records, “The Motto” featuring Ava Max, proved another blockbuster, reaching the Top 5 on Billboard’s “Dance/Electronic Songs” chart while earning over $929 million. streams worldwide to date.
Calgary, Canada, native singer/songwriter/dancer McRae has become the artist to watch with over 4.9 billion career streams, over 765 million video views, a #1 Top 40 hit and several No. 1 dance hits. She was featured on the Forbes 30 Under 30 list for 2021 as the youngest musician on the list as well as Apple’s Up Next Artist list for 2021, Amazon and Pandora’s Artist to Watch list for 2021 and One’s to Watch list for People Magazine in 2021.
Her RIAA 3x Platinum certified No. 1 single “You Broke Me First” has amassed over 1.6 billion streams worldwide since its 2020 release. She has collaborated with various artists including Regard and Troye Sivan on their #1 dance hit ‘You’, featuring featuring Khalid on their track ‘working’, blackbear’s ‘u love u’ and Jeremy Zucker on his viral single ‘that way’.
Earlier this year, the budding star released her highly anticipated debut album, “I Used to Think I Could Fly,” which landed at No. 1 on Spotify’s Global Top Albums Debut Chart, ranking in the top 10 in several country upon release and has garnered over 978 million streams to date.
McRae was named this year’s brand ambassador for Maybelline and Essentia. Atlantis The Royal, designed by internationally renowned architects Kohn Pedersen Fox, is located on the crescent of The Palm. It rises 43 stories and offers panoramic views of the Arabian Sea and Palm Island.