Mohammed Iman Fayaz named winner of the Hublot Design Prize



LONDON – New York illustrator and artist Mohammed Iman Fayaz was named the winner of the sixth edition of the Hublot Design Prize on Friday at the Serpentine Gallery’s Café Magazine in Hyde Park.

Fayaz was chosen from eight finalists by a jury comprising Saloneellite founder and curator Marva Griffin Wilshire, Serpentine Galleries artistic director Hans Ulrich Obrist, design critic Alice Rawsthorn and former Hublot Design Award winner Formafantasma.

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He will receive a cash prize of 100,000 Swiss francs, while Italian news designer Federica Fragapane and Eva Feldkamp, ​​founder of All in Awe, a non-profit organization that connects charities and professionals of creation, won the Pierre Keller Prize. They will each receive 15,000 Swiss francs.

Asked about his plans for the cash prize, Fayaz said he will need to take some time to think about what the platform means to him and how he should expand his career on the global stage.

Other finalists for this year’s award included Ben Ganz, Christoph John, Thebe Magugu, Theresa Bastek and Archibald Godts and Irakli Sabekia.

The Pierre Keller Prize was created this year in recognition of the contribution of Swiss photographer and graphic designer Pierre Keller to the prize. He co-created the award alongside former non-executive chairman of the LVMH watch division Moët Hennessy Louis Vuitton Jean-Claude Biver, and managing director of Hublot Ricardo Guadalupe in 2015. Keller died in 2019.

The winner of the Hublot Design Prize 2021 Mohammed Iman Fayaz with the jury.  - Credit: Courtesy

The winner of the Hublot Design Prize 2021 Mohammed Iman Fayaz with the jury. – Credit: Courtesy


When announcing the winner, Rawsthorn explained that Fayaz stood out with his “truly remarkable” reinvention of illustration.

He designs posters for queer parties, events and fundraisers, documenting the joy and pain of his chosen family, as well as commissioned artwork, infographics and short films with digital tools. His work has been exhibited at the Brooklyn Museum, the Institute of Contemporary Art, Boston, and was recently acquired for the collection of the Museum of Modern Art.

“His work is formally beautiful, it’s so luscious and cheerful, but critically it portrays the very eclectic, diverse and at times very vulnerable community, his chosen community of trans and queer people of color in New York City, specifically Brooklyn. . It’s amazing work that says a lot about our time, ”added Rawsthorn.

Obrist added that not only do Fayaz’s posters have real meaning for the LGBTQ community he has chosen, but they transcend time as his writings are to be seen for future generations.

Each year, the brand tries to find a new angle with the price, whether it’s tech, fashion or social impact. For Guadalupe, supporting young artists like Fayaz is an essential way for the brand to connect with different groups of customers.

“What Hublot is really doing is trying to transform the spirit of the Swiss watch industry. Today, a mechanical watch is no longer a necessity. So we have to turn the product into a work of art. This can be done through watchmaking of course, but we also believe that we can draw inspiration from other areas, such as art, sculpture and tattooing. We can always be successful selling our products to a new generation of young, tech-savvy consumers, ”added Guadalupe.

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