Performance Artist Known For Eating $ 120,000 Art Basel Banana Makes NFTs With Dole
The performance artist known for eating (not creating) that $ 120,000 banana conduit stuck to an art gallery wall is trying to jump into a new arena: non-fungible tokens (NFTs).
Food giant Dole is teaming up with David Datuna on a five-part NFT series titled “Taking a Bite Out of Hunger” which will be released by fintech company Zytara and go on sale May 6 via the NFT Rarible Marketplace. Proceeds from the auction will go to charity.
This is the latest episode in a craze that continues to turn bizarre.
Many will remember in 2019 when a single banana stuck to a wall was sold to a private collector for a staggering amount at Art Basel Miami Beach. The expensive banana was then devoured by Datuna, earning him the nickname of the starving artist.
NFTs are crypto assets that can have varying characteristics. So far, they have been used to represent a wide range of unique tangible and intangible items, from art and collectible sports cards to virtual real estate and even digital sneakers.
Although NFTs have been around for a while, they have only recently “caught on fire” and are here to stay “for the most part,” Datuna said in an email.
“NFTs will find their place in becoming a major part of all the creative arts and opening up many other ways to raise funds for meaningful causes. This is really just the very beginning of a brave new equalized crypto world for all, ”Datuna said.
Dole chose to work with Hungry Artist on the NFT series because his take on art as a platform for societal change resonated with the company, said Rupen Desai, global marketing director for Dole.
“This NFT series allows us to raise awareness of the global problem of food insecurity and hunger in a new and visually compelling way, bringing the three together,” Desai said in an email.
The fifth NFT featured in the series is dubbed “Sunshine for All,” a pop-art-inspired montage from the first four pieces emphasizing the importance of filling the gaps in good nutrition, the firm said.
NFTs might not be a peel for the most part, but the gadget is for a good cause.
All proceeds will go to fund nutrition and hunger initiatives at Boys and Girls Clubs of America and the Dole’s Sunshine for All Cities program.