SAIC, GM and Wuling to release Smash Hit Mini EV remix
In the height of the Bad Boy Records era, Bad Boy often released remixes of hit hits by their own artists. Bad Boy Records would also take some songs from artists from other labels and then turn them into even bigger hits. Everyone wanted a Bad Boy Remix. Sean “Puffy” Combs, also known as Puff Daddy, Diddy, and now known simply as “Love”, was an expert in this field. Sean combs Empire contributed to shaping the contemporary hip hop, and the Bad Boy remixes were a big part of it. He even said: âWe invented the remix. In the music industry, a hot remix would breathe new life into a song and was a great way to boost sales.
Looks like the era of remixes is coming back in full force, this time in the auto industry. In the past, legacy OEMs had long periods between new models. Sometimes people had to wait around 7 years for a new model of their favorite car. In the meantime, OEMs could come up with a cosmetic facelift edition. It looks like Chinese companies are starting to have a refresh cycle closer to mobile phones than traditional car makers. New energy vehicles can be thought of as gadgets on wheels. Chinese automakers are also pushing connected vehicles more and positioning some of their product offerings to follow trends that are appealing to the new generation of car buyers. As Jose Pontes puts it, âThe Wuling EV has become a pioneer and disruptive force in urban mobility, a true EV for the masses, with the added benefit that the people who buy it (mostly women, for the most part) under 35) are generally a difficult audience to capture. This approach has opened up a whole new market in China, with several companies now offering small electric vehicles in the same category as mini electric vehicles.
SAIC, GM and Wuling are to be commended for making an effort to sell the Wuling HongGuang Mini EV. It has only been on the market for less than two years, but has already sold nearly 400,000 units in China alone. 400,000 units in less than two years in a market is truly impressive considering the fact that it took the Nissan Leaf almost 10 years to sell 500,000 units worldwide. Of course, the affordable price of the mini EV played a major role in its success, but SAIC, GM, and Wuling also did a great job promoting it.
The Mini EV now has a trendy refresh macaroon editing. The Macaron Edition comes in three trendy new colors: Avocado Green, Lemon Yellow and White Peach Pink. An optional solid color roof is also available. The HongGuang Mini EV Macaron also received additional safety features thanks to a standard driver’s airbag as well as an anti-lock braking system with electronic brake force distribution, a tire pressure monitoring system, a low speed pedestrian warning and other functions. The car is also equipped with a reversing camera and reversing sensors.
Now the best-selling EV in China is being remixed! The latest upgrade to the blockbuster Mini EV will give it a slightly longer wheelbase, a 26 kWh battery, up from 9.2 kWh and 13.8 kWh in current models. It also gets a more powerful electric motor upgraded to 30kW instead of the previous 20kW. The upgraded Mini EV will now be eligible for subsidies thanks to the significantly improved range of over 300 km on the NEDC cycle. This means that consumers will be able to buy the new Mini EV with almost double the range for almost the same price as the previous 13.8 kWh version. Not bad for a 26kWh battery powered LFP at around $ 5,500 EV. To put that in perspective, the first generation Nissan Leaf had a 24kWh battery when it launched 10 years ago, and it was priced well over $ 35,000. The upgraded Mini EV is sure to sell like hot cakes if SAIC, GM, and Wuling can make as many as they can. The current version has already averaged 30,000 units per month and in August it sold over 41,000 units. This longer range model would be a good candidate for exports.
SAIC, GM and Wuling don’t stop there. They are set to release another remix, this time targeting another new market segment of the younger generation Tik Tok. SAIC, GM and Wuling are about to release a smaller 2-seater EV. What could be smaller than something that is the already small mini EV? Well, the Nano EV is coming! The new Nano EV is essentially an improved / refreshed / remixed version of the Baojun E200. The Nano EV will have a 24 kWh LFP battery and a 29 kW motor. Although the Baojun E200 was originally released over 3 years ago, refreshing it and renaming it in the ‘Mini EV’ style will surely ride the wave of blockbuster Wuling HongGuang Mini EV. With the Nano EV starting at just over $ 3,000 – yes, an EV with a 24kWh battery for a tenth the cost of the first-gen Nissan Leaf in new condition, it should definitely sell for like. rolls. Will it sell better than the Mini EV? Let’s wait and see what happens. I wonder if Wuling will release an even smaller “Pico EV”.
Just like in the mobile phone industry, affordable electric vehicles from China will continue to benefit from over-the-air upgrades and updates over time, and as a result, they will get better and better. Affordable electric vehicles from China presently present the best path to catalyze the adoption of electric mobility globally. 90% of vehicles introduced in Africa each year are used vehicles. Many of them are over 8 years old and cost around $ 6,000 including import duties. New and affordable electric vehicles from China will help countries replace those old ICE vehicles with cleaner electric vehicles. Hopefully we start to see more of these affordable electric vehicles exported in large numbers. Increasing the penetration of these affordable electric vehicles will help African countries save much of the much-needed foreign exchange currently used to import fossil fuels.
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