TikTok Comedy Creator Raco Ruiz Joins KROMA Entertainment’s NYMA Family – Up News Info
Short for “Now, You Must Aspire”, NYMA’s vision is to be home to the greatest talents in the traditional universe. NYMA goes beyond making stars out of their talents, because why settle for stars when you can be the sun?
Along with creating works influenced by surrealism, graffiti, pop art, and low-brow comic art, Raco has exploded onto TikTok for his meta-comedy sketches. His videos under the @racobell handle have earned millions of views and hundreds of thousands of subscribers for highlighting videos of modern “conyo” Pinoy culture through his Raco verse of characters (all masterfully portrayed by him- meme) and voice overs from cartoons and movies from the 90s.
NYMA believes in Raco’s potential to shake up the traditional space given his promising work as a video director and visual artist, as well as his hilarious sketches! Kat Bautista, head of NYMA, said there is a lot of potential in Raco and NYMA is thrilled to work with such brilliant talent for the long haul.
“He’s a brilliant artist with an added sense of humor. He’s a director, illustrator, comedian, writer and now an on-screen talent. As a multi-hyphenated artist, we believe that Raco brings something unique to the Filipino market. We can’t wait for him to shake up the entertainment space with his unique perspective and talents!” she said.
Signing with NYMA and working full-time as a content creator is Raco’s way of making business fun. “They (NYMA) take care of everything I suck at and I just have to do whatever I’m good at. It’s a symbiotic relationship. We all help each other and we all want the same things, which makes the whole creative process much easier,” he pointed out.
“As an artist, more often than not my mind becomes hyper-focused on the creative side of things that I often tend to overlook the commercial or logistical side, which is just as important as the creative part if you want to do art or be a creative for a living,” he shared.
NYMA is one of the brands of KROMA Entertainment, the new mainstream entertainment company backed by the Globe Group ecosystem. NYMA recognizes Raco’s immense talent and is dedicated to pushing the boundaries of what is possible to advance his career, deliver his unparalleled value and help him innovate in the tradigital space.
● Twitter: https://twitter.com/racobell
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